Hotel and travel technology marketing agency introduces two new services to help clients measure marketing impact, make better business decisions, engage their customers and drive new business
Puzzle Partner today announced that they have added two new high-value options to their portfolio of strategic and tactical marketing services. The company has partnered with industry leader Meltwater™ to deliver social and media intelligence reporting and engaged with KAN IT Solutions to offer campaign contact list services.
Puzzle Partner’s new media intelligence service, based upon the Meltwater platform, is focused on helping clients successfully implement effective communication strategies by optimizing their engagement with customers and other stakeholders across the full spread of media channels. Tactical marketing is key to the success of a brand and its products or services. This includes using a broad range of content-driven marketing distributed through a myriad of channels and measuring the results of these tactical initiatives. The media monitoring, social media monitoring, and media intelligence tool helps find the meaning in billions of editorial, blog, and social media conversations to understand what’s important.
To measure and monitor the success of press releases thought leadership articles and white papers, it is important to “listen” to online channels and the pulse of your market to determine the best way to engage your target customers. Deep insights can expose the path to influence or purchase and change the way decisions are made, not just in marketing or sales, but across the organization. Leveraging technology that has the capability to see what the effect of specific news items and trending articles have on the viewership is where marketing firms need to deliver ROI.
“Our new service automatically monitors news and social channels, and gives us the ability to offer customized monitoring and competitive intelligence to each of our clients,” stated Alan Young, CEO of Puzzle Partner. “By delivering actionable reports, we enable them to make better business decisions, understand their markets, engage their customers, and master the new social business environment. We are always striving to deliver the best support to our growing client base and using Meltwater™ will ensure that we can measure our clients’ success.”
Finally, Puzzle Partner is working with KAN IT Solutions to deliver relevant and current contact lists for its customers so that the content developed is used for outbound campaigns to drive inbound inquiries. Services include custom list builds, lead scoring, clean up of existing databases and identifying key qualification factors within prospect profiles to help focus campaigns effectively. KAN IT’s mission is to cut down the sales time by qualifying the right prospects and ensuring that sales focus on their core job of “closing deals.”
Comments are closed.