As a marketer and startup advisor to travel and hotel tech brands, it feels like just yesterday that everything was about wooing millennials with avocado toast and Wi-Fi. Well, times are changing, and now it’s Gen Z’s turn in the spotlight. This demographic transition is reshaping the very essence of travel marketing and experience design as the industry seeks to capture the hearts—and wallets—of this new, influential set of globetrotters. This generation—those born between 1997 and 2012—has risen to become about one-third of the global population.
Here’s an up-close-and-personal view of some of Gen Z’s standout behaviors:
• Gen Z is estimated to have a global spending power of $143 billion and accounts for about 40% of all consumers.
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